2010 was a welcome year for people trying to verbally describe the new millennium. Instead of fumbling over how to properly title the pre-“teens” decade, we can now say with confidence and without hiccup, that we have entered the “teens” of our century. If this is a metaphor for our millennial adolescence, we should let it ride off the crest of the economic downturn. Decisions about what we should do with our money have forever changed (at least in our lifetimes). Even with interest rates as low as 4.0%, buyers are still skeptical to purchase homes.

If anything has remained constant since 2000, it has been consistent change in the way we handle our resources. Green technology seeks to enhance our use of readily available energy – sun, wind, tidal, geothermal, etc. The idea behind this energy revolution is to save, save, and yes, save our precious resources while putting to use those that are better suitable for a sustainable livelihood.

But the question begs, who is really interested in saving resources? How do we change the way people view common resources? Why do all suburban homes have lawnmowers in the garage? Are we that afraid to share those items that we need but don’t really have a personal interest vested in them? How do we break this fear of sharing our possessions?

For sharing to work well, what we need is an objective, web-based utility that keeps track of people’s trustworthiness – i.e., a rating system. A non-example of this would be craigslist.org. Craigslist is one of the best DIY sharing/swapping/selling sites on the web. However, this site lacks a critical feature that sharing networks and social networks sorely need. This is the rating system. When you sell items on Craigslist, you don’t know who you’re selling to or the quality of that person’s selling history.

Our goal at DVD Puck is to build this sharing community, starting with DVDs and textbooks. We want to start with college students who are interested in saving money. College students today face one of the worst economic times to find jobs. We feel that social networks today seek to make money off of college students because they are the most web social people using the internet today. But are Facebook and Twitter really providing a critical resource for people? Are they saving college students any money? What sites can you list out there that have been able to build social networks based upon sharing? DVD Puck’s mission is to build networks focused solely on sharing of common resources.

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